Welcome to the home of Dazzle™ Apples.

Dazzle Apple is an exciting new apple brand which is set to become one of the world’s most popular.

Dazzle has been launched by Fruitcraft in New Zealand.

Dazzle™ Apples

Dazzle is the sweet, crisp ready-to-eat apple that’s amazingly delicious. Bright and glossy on the outside, it has a full, juicy flavour, and sparkling, firm white flesh.

Best of all, it retains its fresh-picked perfection right up until the time you choose to eat it.

The Dazzle™ Apple Story

Dazzle apples have been 20 years in the making.

Developed by Plant and Food Research in Havelock North, New Zealand, Dazzle apples are large, red and sweet, and are taking the market by storm.

Dazzle has been launched by Fruitcraft after being licensed the worldwide rights by Prevar Ltd.


Dazzle Apples from New Zealand are exclusively availble from a selected group of exporters.

Bostock New Zealand, Freshmax, Mr Apple, Pickmee, RD8, Taylor Apples and Golden Bay Fruit can be contacted directly for supply of Dazzle Apples.

Dazzle Apple © 2020