Dazzle Apple

Welcome to the home of Dazzle Apple.

Dazzle Apple is an exciting new apple brand which is set to become one of the world’s most popular.

Dazzle has been launched by Fruitcraft in New Zealand, after being licensed the worldwide rights by Prevar Ltd.

All New Zealand apple growers as well as selected growers throughout the world will be able to grow the apple variety PremA129, which will be marketed and sold as Dazzle®. All New Zealand fruit exporters will be offered licenses to be able to sell it.

Dazzle® is a large, red, sweet apple which has taken 20 years to develop by Plant & Food Research (PFR) at their research station in Havelock North, New Zealand.

Fruitcraft is a marketing collaboration between three of New Zealand’s largest growers, Mr Apple, Bostock New Zealand and Freshmax. They have the master licensing rights for production and marketing worldwide.

Dazzle® is targeted towards the growing Asian markets. It has all the qualities which appeal to Asian consumers. It is a big, highly coloured and very sweet apple.

If you would like to know more about Dazzle contact Steve Potbury at steve@fruitcraft.co.nz

Watch this space for more exciting developments about Dazzle Apple.

To read the full media release click here.